The Challenge
Entering a crowded fintech market with a limited budget compared to the giants.
Our Solution
We executed a 'Micro-Influencer' campaign on Twitter/X and a referral loop that rewarded users with airtime.
Technologies Used
React NativeFirebaseTwitter AdsAppsFlyer
The Results
Measurable impact that transformed the business
12k+
App Installs
Across iOS and Android
5,000
Active Users
Monthly active users (MAU)
₦400
CPA
Cost per acquisition
4.8/5
App Rating
Average user satisfaction
“Ethovia's understanding of the Nigerian youth market is unmatched. They made our launch viral.”
Tunde Bakare
Marketing Director, SwiftPay